Would be profitable for Disney: they can value copyright highly because they have the expertise to value a work and also can shittify the work.
Not so good for anyone that cares about the artistic value - they are not economic specialists so they struggle to value a work and they perhaps don't wish to extract maximum $ from the work.
Bill Watterson was strongly opposed to merchandising calvin and hobbes, claiming that displaying images on commercially sold products would devalue the characters and their personalities. Bill's stance against commercialism is the main reason why the series never made it to TV or movies.
Forcing Watterson to pay fees until he loses all creative control over his works seems controversial.
Not so good for anyone that cares about the artistic value - they are not economic specialists so they struggle to value a work and they perhaps don't wish to extract maximum $ from the work.
Forcing Watterson to pay fees until he loses all creative control over his works seems controversial.