It's not only lookalikes that plague Amazon, but also counterfeit products. E.g. my girlfriend once bought a Playstation 3 controller from the Amazon marketplace. When it arrived, it looked virtually identical to the controller that came with the PS3. I did notice that the quality seemed a bit worse, but assumed that Sony opted for cheaper production.
Fast forward a few months, and suddenly the controller stops working. After checking some websites, we found out that Sony disabled some series of counterfeit controllers.
Luckily, Amazon refunded the money. But it is still a nuisance.
A while back I was looking for Thinkpad batteries on Amazon and literally every one was counterfeit (even though half of them were called "Genuine Lenovo", they'd have plenty of comments disagreeing). It's pretty sad.
Amazon doesn't do much to filter out counterfeit items, it seems. From personal experience, a non-trivial number of shoe merchants on Amazon sell fakes.
This happens in every marketplace. I used to be a marketplace seller on Amazon and they are so strict (more strict than every other marketplace), that I would be very surprised if the company you bought it from is still selling.
I wasn't selling counterfeits or violating any rules and got kicked. Many people get kicked if their automated system thinks you are somehow selling counterfeits or violating any rules...and there is no real way to appeal it.
Fast forward a few months, and suddenly the controller stops working. After checking some websites, we found out that Sony disabled some series of counterfeit controllers.
Luckily, Amazon refunded the money. But it is still a nuisance.