"North of $2k" is not a large number. The company that I work for routinely sells services for 10's or 100's of thousands of dollars (and software for 10x of that). No one purchases that via web form.

We also offer a cheap, buy via credit card offering for people who just want to get going without talking to a sales rep.

For our particular software, the high touch model has roughly 100x higher sales figures.