Quirky? Never heard of them. Do they dance? Do they ponder?
What if this case is just one more variation of a theme with 500 incumbents?
Ok, I googled and have seen some of quirky's designs on the "hey this is design" type of web sites. They appear to have established brand and an extensive network of retailer relationships. It seems a different game. A press release gets them eyeballs.
If this case were truly innovative—and I sort of think it is—people would go for it, and share it with their friends.
I believe he lost sales with the corny video, rather than gaining any new ones.