Yep, Apple's power is controlling their whole stack. I won't be surprised at all if the main draw for their XR headset is specialised integrations with Logic, Final Cut, or even their Office suite with new ways to interact with the interface in an AR environment and not just a 2d window projected into a 360° view (although that has its usefulness too). Apple tends to target creatives and prosumers in media production so I'm sure they have some special software in the works to complement their hardware.