a) It is not against AdWords TOS provided you have permission to use their trademarked terms. Which Apple has since in the Developer agreement [1] they have been assigned permissions to use logos, trademarked terms etc in marketing material.
b) Google is incentivised to tackle abuse within their system. It's ridiculous and baseless to say otherwise. Lack of integrity in an ad marketplace very easily can translate to lost dollars. But unfortunately with spoofing being trivial it's simply hard to detect and manage abuse.
c) There is no regulation that will prevent this. App developers have signed a legally binding contract.
I don't think your message will register here. The OG commenter spent the whole comment bashing Google, and the comment doesn't even mention Apple. That should tell you something.
If Google stops Apple from doing so as the OG commenter wants them to, there'd be dozens of hot takes how Google is abusing its platform to prevent Apple from advertising. And the same group of people would be outraged at Google again.
I think it would be completely crazy if apple did this without entering into a special contract with google. Theres no way some sales engineer just signed up for a google ads account one day
a) Apple will be a big customer for Google but nothing compared to companies like P&G who manage hundreds of products or those who have more competitive search terms. And in this particular case it's neither.
b) Apple has a dedicated App Store Marketing team who likely signed up or maybe they used their main account. Either way it's pretty simple and you don't need to ask Google's permission.
b) Google is incentivised to tackle abuse within their system. It's ridiculous and baseless to say otherwise. Lack of integrity in an ad marketplace very easily can translate to lost dollars. But unfortunately with spoofing being trivial it's simply hard to detect and manage abuse.
c) There is no regulation that will prevent this. App developers have signed a legally binding contract.
[1] https://developer.apple.com/support/downloads/terms/apple-de...