- google is basically offering bid shading on both sides of the transaction. (RPO on pub side according to this tweet) - Both dynamically increasing floor to buy NyTimes.com based on the current likely bid - And for buyers increasing/decreasing bid to pay the best 2nd price auction clearing price

which imho is the main problem that should be legislated; you can't own all sides of a transaction AND the pipes. instead of trying to convince a jury of some complicated insider trading monopoly confusing mess.