Because Google is definitely the most trustworthy company when it comes to data governance and respecting user privacy. No chance they'd use it to put you into a FLoC-type thing, benefiting their own advertising business while shutting out competitors.
Google, the engineering company, always plays second fiddle to Google, the advertising company.
I don’t trust google and apple equally. I trust google about the same level as comcast/etc.
apple having less advertising influence is more trustworthy, I think, in terms of privacy. don’t lump google in with them.
Meanwhile apple has many many anti consumer anti competitive policies so while I may trust my privacy with them more, I wouldn’t trust them to fight for my privacy rights in the long run.
I agree on the Apple, but not on Google. AT&T, Comcast, Verizon, Deutschetelekom, British Telecom, NTT, etc. Have spent the last 15 to 20 years being absolutely deskilled by people leaving for better jobs in the hyperscalers. If you’re worried about any telecom carrier looking at your traffic then all you need to do is make sure that encrypted client hello and DNS over HTTPS are used by the devices that you have. The products that they use to do deep packet inspection are all falling apart at this point and since they have no internal technologist they are busy asking vendors to fix it for them, and the vendors can’t fix it either.
Worrying about the carriers was really hot for a while especially post Snowden, but it’s really not a genuine threat.
They don't have an inherent conflict of interest the way Google does (advertising vs privacy in the same company). The App Store makes them plenty of money, and if anything, enhancing user "privacy" by limiting access of other adtech vendors only strengthens their walled garden and increases revenue. Even something like Fortnite or the Epic store... as long as they can dictate their entire stack from hardware to software (very much unlike Google + OEMs + third-party stores), they'll have a huge advantage over Google in terms of being able to limit your personal info being used by third parties, while still retaining it for their own use.
Google, the engineering company, always plays second fiddle to Google, the advertising company.