Being different was itself weird back then, while it's almost normal now. Being long haired and stoned and consciousness oriented, among short haired short sleeved pocket protected engineering units was especially weird.
"Freak" would have been the title editor's attempt to put a particular image of hippiness into a reader's head, justified or not. https://en.wikipedia.org/wiki/Freak_scene
Heh, that article is interesting with how much it references Zappa. I am not his biggest fan, but whenever I hear the word Freak, I think of his song "Hungry Freaks, Daddy".