Exactly, there's a reason that Xbox and PlayStation are both using AMD chips. What those systems needed was a lot more GPU power than CPU power, so AMD was well positioned to do that.
It's not a massive money maker for them, but I think that it positioned them well to push open standards like FreeSync, and Mantle/Vulcan. AMD is also fighting back by trying to develop open standards, knowing that proprietary ones wouldn't ever get any traction.
>knowing that proprietary ones wouldn't ever get any traction.
Not unless AMD had a dominant market position. CUDA dominating the ecosystem right now is a major PITA, and so is the insistence on GSync over FreeSync.
It's not a massive money maker for them, but I think that it positioned them well to push open standards like FreeSync, and Mantle/Vulcan. AMD is also fighting back by trying to develop open standards, knowing that proprietary ones wouldn't ever get any traction.